Profit Analytics

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AnalyticsCOGS & Settings

Revenue (excl. VAT)

€24.8k

How this is calculated

Subtotal (after discounts) + shipping, net of refunds.

Excludes VAT — matches Shopify Net sales.

15.8%

Net Profit

€5.8k

Revenue (excl. VAT)€24810.40
− COGS€9150.20
− Shipping€1890.00
− Transaction fees€1430.60
− Ad spend€6497.00
= Net Profit€5842.60

VAT €5210.18 is collected & remitted — not profit.

21.2%

Avg Margin

23.5%

How this is calculated

Net Profit ÷ Revenue × 100

Represents % of revenue kept after all costs.

4.4%

Orders

318

How this is calculated

Total paid orders in the selected period.

Excludes pending, refunded, and voided orders.

16.1%

Gross profit

€15660.20

How this is calculated

Revenue (excl. VAT) − COGS. Profit before shipping, fees, and ad spend.

COGS

€9150.20

How this is calculated

Cost of Goods Sold. Sum of product cost × quantity for all line items in the period.

Avg order profit

€18.37

How this is calculated

Net Profit ÷ number of orders. Average profit earned per order after all costs.
Cotton Tote Bag — Natural has a negative margin (-6.0%). Check your COGS pricing.
Revenue vs Net Profit
Top Products by Profit
ProductRevenueNet ProfitMarginUnits
Linen Throw Blanket — Sage€4.2k€1.2k29.5%62
Ceramic Mug Set × 4€3.6k€98327.0%91
Beeswax Candle — Large€2.9k€69424.0%96
Merino Wool Scarf — Forest€2.6k€53821.0%32
Hand-poured Soy Candle — Cedar€1.9k€30716.0%64
Cotton Tote Bag — Natural€980€-59-6.0%49
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